MSN and Foxsports.com will team up to provide all advertising on the co-branded site, giving advertisers a one-stop-shopping opportunity.
The two parties will also work with Fox’s broadcast- and cable-sales efforts to offer integrated packages of online and on-air elements tied to sports events such as the Major League Baseball All-Star Game, the National Football League regular season, the National Football Conference Playoffs and Super Bowl XXXIX.
Video sports content will be available via “MSN Video” utilizing Microsoft’s “Windows Media 9 Series.”
Content will come from Fox Sports and Fox Sports Net, as well as FSN regional networks. It will include behind-the-scenes video from FSN’s Best Damn Sports Show Period, Fox’s Fox NFL Sunday and upcoming FSN nightly series I, Max, starring Max Kellerman.