Microsoft Corp.'s MSN didn't have to look
far for broadband news content.
The Internet-service provider has announced an agreement with MSNBC.com for the latter to supply rich-media
news content to MSN's broadband subscribers.
Under the deal, MSNBC.com will provide a continuous, direct feed of its video
programming to MSN broadband subscribers via the ISP's 'Broadband Showcase'
link. MSNBC.com will also provide broadband Webcast video programming and
packages, including 'MarketCast,' which will focus on daily business news, along
with financial-market data.
The Webcasts come in two flavors: a 300-kilobit-per-second version for home
users and a 100-kbps version for those accessing their accounts from work.
The deal is part of MSN's drive to boost its marketability to a growing
The ISP recently announced distribution deals with digital-subscriber-line
providers SBC Communications Inc., BellSouth Corp. and Verizon
Earlier this year, the ISP also signed a deal to provide Qwest Communications
International Inc.'s DSL service content, along with a deal with cabler Charter
Communications Inc. to provide co-branded home-page content for cable-modem
Gaining access to that broadband population, in turn, will benefit
'This extended partnership with MSN increases the reach of MSNBC.com's
interactive content to a growing audience,' said Merrill Brown, senior vice
president and editor in chief of MSNBC.com, in a prepared statement. 'As the
leader in broadband news, we look forward to offering this audience the latest
technology and top rich-media content.'