Gets the Whole Kit and Kanoodle

Original: ( will use Inc.’s ( "ContextTarget" as its exclusive provider of content-targeted sponsored links under a deal announced Wednesday.

Kanoodle will provide links throughout -- which features partner content from NBC's Dateline, Today and NBC Nightly News, as well as Newsweek, The Washington Post and others -- as well as for the site’s extensive original reporting.

"Kanoodle's ContextTarget offers the most relevant ads for our site because it relies on a topic-based targeting system, and not a dynamic keyword guess, which, we believe, will add the most value for our users without jeopardizing our editorial integrity," general manager Charlie Tillinghast said in a prepared statement.