MTV, American Eagle Reach Deal

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MTV: Music Television and American Eagle Outfitters Inc. announced a
multiplatform sponsorship Monday around the network’s upcoming Real
World/Road Rules Challenge 7
.

Under terms of the deal, lifestyle retailer AE will be the official clothing
sponsor for the new season and will provide the wardrobe for host Jonny Moseley,
a professional skier and Olympic gold medalist.

AE was also the official clothing provider for seasons 10 and 11 of MTV's
Road Rules and The WB Television Network’s Dawson's Creek.

The 16-episode Challenge premieres Sept. 29.

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