As consumer traffic increasingly migrates towards mobile devices, the digital efforts for the MTV Video Music Awards show on Aug. 24, 2014 will highlight the channel’s “mobile first” philosophy of recent years and will feature a number of new efforts specifically designed to improve the experience on mobile devices.
“It is part of our ongoing effort to evolve what we offer along with ongoing audience trends and to make sure we are right there with the audience as they branch into new platforms,” explains MTV’s senior VP of connected content Colin Helms.
The company is billing the effort as MTV’s biggest VMA multiplatform social integration to date.
The main digital offerings for the awards show will be at MTV.com and its branded MTV app, but for the first time the MTV Artists app will be the go-to mobile destination for exclusive VMA content, Helms says.
Read the full story at Broadcasting & Cable.