MTV 'Flips' Reality; Nick Spins 'Rugrats'


Pasadena, Calif.— Everyday people who surrender their lives for one day to walk in someone else's shoes are at the heart of MTV: Music Television's new reality series Flipped, which premieres Aug. 6.

The 30-minute skein, created by Scared Straight
producer Arnold Shapiro, will feature such scenarios as one in which an African-American and Caucasian teenager switch skins to see how the other lives, and another in which a cop and a gangster trade places for a day, MTV programming president Brian Graden said at the recent Television Critics Association press tour here.

Several episodes of the series will air in conjunction with MTV's "Fight For Your Rights: Take A Stand Against Discrimination" promotional campaign, the network said.

In other MTV News, pop artist Mariah Carey will headline the network's 20th birthday bash show from New York Aug. 1. Musical groups TLC, Jane's Addiction and Run DMC will perform during the live show, as will solo artists Method Man, Mary J. Blige and Billy Idol, said the network.

In other Viacom-related TCA announcements, Nickelodeon has commissioned three spin-off pilot concepts based on its flagship Rugrats
animated series.

The first features the cartoon babies as "tweens," similar to the show's 10th anniversary special that aired on July 21, Nickelodeon executives said. The second and third would focus on the show's Susie Carmichael character — one is based on the character's interaction with rival Angelica; the other would depict her family's move to Atlanta.

The Viacom Inc.-owned network will also debut a new animated show, Oswald, on Aug. 20 as part of its Nick Jr. programming block. Oswald will be repeated during CBS'Nick Jr. on CBS
Saturday-morning programming block.

Also, TV Land will add the vintage comedy sitcom I Love Lucy
to its programming lineup beginning Oct. 15 — the 50th anniversary of the series' television debut.