MTV, Kaiser Extend Partnership


MTV: Music Television and the Kaiser Family Foundation said Tuesday that they have extended their partnership to promote sexual health among young people.

The network and the nonprofit private operating foundation have been working together for nine years on their Emmy Award- and Peabody Award-winning "Fight for Your Rights: Protect Yourself" campaign.

The initiative is a joint effort to inform and empower young people on sexual-health issues including HIV/AIDS and other sexually transmitted diseases; responsible sexual health decision-making; abstinence; and more open communication with partners, providers and parents.

“Our goal with our pro-social campaigns, including Protect Yourself, is always to empower young people by giving them the tools they need to make informed decisions,” MTV Networks Music & Logo Group president Van Toffler said in a prepared statement.

“Through our partnership with Kaiser, we are thrilled to help give young people control of their sexual health,” he added.