MTV, Microsoft Get Music ‘Urge’


MTV Networks and Microsoft Corp. said Tuesday that they will launch a music=download service in 2006 to compete against Apple Computer Inc.’s iTunes store and other online music retailers.

Branded Urge, the service will offer audio downloads of songs for MP3 players and music videos. MTVN and Microsoft said they will unveil pricing details for Urge at the Consumer Electronics Show next month in Las Vegas, but an MTVN spokeswoman said Urge would offer both a la carte and subscription pricing options for consumers.

MTVN and Microsoft said Urge would contain more than 2 million songs from major and independent music labels. The service will also feature programming from MTVN and original content.

The companies said Urge has “garnered early support” from Sony BMG and Warner Music Group.