MTV Networks International chose GlobeCast for the recent launch of its first international HDTV service dedicated to music and kids, MTVNHD, officials said Tuesday.
MTVNHD carries music based and kids’ programming that is original, acquired and from MTVNI’s multi-branded library. Over 300 hours of programming has been commissioned over two years, providing viewers with an enhanced music and kids’ entertainment experience.
The 24-hour English-language HDTV service will initially be available in Denmark, Finland, Norway, Poland and Sweden, with plans to expand to France, Germany, the Netherlands, Portugal, the United Kingdom, Argentina, Brazil, Chile, Colombia, Mexico and Venezuela in the coming months.
GlobeCast receives MTVNI’s HD channel, along with five MTV channels in standard definition, via fiber at its Brookmans Park Technical Operations Centre. From there, it is uplinked to Eutelsat’s Hot Bird 6 satellite.
A number of channels have been switched from Hot Bird 6 to create capacity for MTVNI’s HD offering, including MTV Portugal which is now managed on GlobeCast’s new transponder on Eurobird 9, located at 9 degrees East.