MTV Networks Plays the Garden


MTV Networks is doing its first-ever joint upfront presentation for its
various channels in May at New York's Madison Square Garden, officials said

The event -- which aims to convince advertisers to buy across several MTVN
outlets -- will be held May 6 at The Theater at MSG. There will be appearances
and performances by stars from MTV: Music Television, MTV2, VH1, Country Music
Television, The New TNN, TV Land and Nick at Nite.

"It's a tremendous opportunity for the buying community to experience the
unparalleled audience connection each of our unique brands has and, at the same
time, to see new ways they can tap into their combined strengths to address
their marketing challenges," MTVN chairman Tom Freston said in a prepared

This Friday, MTVN is conducting a breakfast upfront event at the Hudson
Theatre in New York for advertisers during which several networks, such as MTV
and VH1, will talk about their new programming for the coming