MTV and Radiohead have teamed to produce a music video for the band’s track “All I Need” to raise awareness of human trafficking.
The video will air on all MTV properties globally on May 1 as part of the MTV Exit – End Exploitation and Trafficking – campaign in Asia and Africa. Stateside, the initiative comes in partnership with the U.S. Agency for International Development.
.The “All I Need” video is being released globally across all platforms, and will potentially be seen in 560 million households worldwide, according to MTV officials.
MTV US will air “All I Need” across all platforms including all day premieres on MTV, MTV2, mtvU, MTV Tr3s, MTV Hits and MTV.com.
Also, pedestrians in Manhattan’s Times Square area can catch the “All I Need” video when it plays on the massive MTV video screen.
For more information on how to support the fight against human trafficking and share thoughts on human rights issues go to Think.mtv.com.