MTV has called up Justin Timberlake.
The network has green-lit production on FremantleMedia North America’s The Phone, which will be executive-produced by the singer.
Set to premiere in the fall, The Phone, announced during MTV Networks’ May 8 upfront presentation to advertisers, is a reality game show in which two contestants will join forces and hit the ground running for a chance to win a big cash prize.
“Genre-busting and reinvention is at the core of what we do, and The Phone does just that,” said MTV executive vice president, programming and series development Tony Disanto in a statement. “We’re turning the reality competition format on its head and plunging the contestants into a real-life Bourne Identity -- not just in the tone and creative, but also in terms of the visual style and pacing. Each week will be an action-packed mini-movie.This is Popcorn TV!”