MTV-S Names Ad Agency

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Ruido Group, a New York-based advertising and marketing agency, announced
Tuesday that it will handle the upcoming campaign for MTV-S, MTV Networks'
Hispanic music channel.

The agency will promote the fledgling digital network to the young Latino
community through traditional and nontraditional means, including broadcast,
print and grassroots marketing, Ruido Group president Roberto Ramos said in a
prepared statement.

MTV-S is currently in more than 1 million cable and satellite
homes.

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