MTV’s ‘Sunday Stew’ Stirs Up Nielsens

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The fifth season of MTV: Music Television’s “Sunday Stew” block stirred the pot with viewers, averaging a 2.13 rating among persons 12-34 June 26 from 9 p.m.-11 p.m., a 13% advance from the prior-season’s premiere night, according to Nielsen Media Research.

MTV officials said the block -- comprised of Pimp My Ride, Viva La Bam, Punk’d and the Andy Milonakis Show -- topped basic cable in the time period among persons 12-34, 12-17, 18-24, 12-24 and 18-34. All told, the premieres reached 9.84 million viewers 2-plus.

On a household basis, Punk’d led the way with a 2.3 mark, followed by Pimp’s 1.7, Andy’s 1.7 and Bam’s 1.6, according to Nielsen.

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