MTV: Music Television announced Thursday that it will present a 90-minute
commercial-free World AIDS Day concert Dec. 1, entitled MTV Presents Levi's
Jeans Staying Alive Concert.
The special will use footage from two concerts to be held Nov. 7 in Seattle
and Nov. 23 in Cape Town, South Africa. The former will so far feature Dave
Matthews and Missy Elliott, while the latter event's headliner will be Alicia
Those concert events are part of an extensive youth-oriented
HIV/AIDS-awareness effort, funded by Levi Strauss & Co., the Bill &
Melinda Gates Foundation, the Paul G. Allen Charitable Foundation and other
The joint effort is being produced in conjunction with MTV International's
'Staying Alive' campaign and MTV's U.S. campaign, 'Fight for Your Rights:
Protect Yourself,' according to MTV/VH1 U.S. president of entertainment Brian
The ad-free special, as well as other HIV/AIDS-awareness programming and
public-service announcements, will be carried not only by MTV in 166 countries
worldwide, but also by the European Broadcasting Union in 51 nations and by the
Westwood One Inc. radio network and its MTV Radio Network.