MTV: Music Television and Hearst Magazines’ Seventeen are working on a Project.
The network and the teen magazine will start production in April on Project Seventeen (working title), a 10-episode reality series detailing the magazine's search for a girl who most deserves the title of “America's Sweetheart.” The show is slated for a fall premiere.
“MTV is the perfect partner for a reality show with Seventeen because both brands talk to today's young audience with the same successful mix of real-life honesty," Hearst Magazines president Cathleen P. Black said in a prepared statement. "Bringing the pages of Seventeen to life with one of today's most respected and popular television networks for young people is a very exciting project."
"Since our viewers look to MTV for access and a behind-the-scenes perspective to the real world, we can't wait to capture the drama and excitement of what it takes to be a Seventeen cover model," MTV executive vice president of series entertainment Lois Curren said in a prepared statement. “We are confident that this will be a series that is completely entertaining and empowering to our joint audiences.”