MTV: Music Television will produce the Super Bowl XXXVIII halftime show, the National Football League and sister network CBS announced Tuesday.
CBS will air Super Bowl XXXVIII Feb. 1 from Reliant Stadium in Houston.
MTV produced the show in 2001 for Super Bowl XXXV, which also aired on Viacom Inc. sibling CBS.
"We're pleased to work again with MTV, the leader in live music production," NFL commissioner Paul Tagliabue said in a release. "We're looking forward to another MTV spectacular this Super Bowl and, with AOL as our halftime-show marketing partner, the stage is set for a memorable event."
America Online Inc. is sponsoring the upcoming Super Bowl halftime show.