MTV: Music Television is expected to unveil plans for its new 'MTV360'
convergence initiative the week of July 30, including an enhanced MTV.com Web site.
Some of the new site's features include an in-browser instant-messaging
application and a 'What's On' button on each page that directs users to current
programming on MTV and MTV2.
The site will also allow fans to access never-before-seen footage, extended
story lines and exclusive behind-the-scenes content from current MTV and MTV2
shows, the programmer said.