MTV, VH1 to Participate in NFL Kickoff


Viacom Inc.-owned networks MTV: Music Television, VH1 and CBS will air
coverage of the National Football League's Sept. 5 regular-season kickoff event
from Times Square in New York.

MTV will televise some portions of its 90-minute TRL show from the
league's stage in Times Square, NFL director of corporate communications Brian
McCarthy said Wednesday.

Also, VH1 will televise a live performance from Bon Jovi from
7 p.m. to 8 p.m. And the network will reair the performance Sept. 7 in
primetime, he added.

ESPN -- which will televise the New York Giants-San Francisco 49ers
season-opening game live that evening -- will also will do frequent live shots
from a satellite set in Times Square during its NFL Countdown show from
6:30 p.m. to 8:30 p.m.

CBS will tape the event and air an exclusive primetime, one-hour show the
following night, Friday, Sept. 6.

Along with the Bon Jovi performance, the event will also feature musical sets
from as-yet-named artists, as well as a football-themed fashion show featuring
jerseys and clothing from the new NFL Equipment line created by Reebok
International Ltd.

The event -- which will also feature the dropping of a giant NFL football
from the traditional site of the New Year's Eve ball celebration -- will include
recognition and support of New York's Sept. 11 memorial events, McCarthy