MTV: Music Television Wednesday named veteran executive Alex Coletti to
the new position of MTV2 executive in charge of programming and production.
In this new post, Coletti will be responsible for producing and developing
interactive and creative programming for the digital channel, MTV entertainment
president Brian Graden said.
Coletti will also oversee the production staff, cultivating MTV2 on-air
talent and managing editorial content.
Coletti -- who most recently produced the MTV Video Music Awards and
numerous Unplugged concerts -- will also work closely with MTV production
and programming to identify opportunities for collaborative programming.
'Alex's talent and passion for music and television will be a tremendous
asset to MTV2 as we continue to develop into a full-service music network with
more live specials, more Unplugged performances and more programming enhancing MTV and MTV.com,' Graden said. 'Today's announcement
shows just how serious we are about MTV2.'