In a first for MTV2, the digital-cable network will be the title sponsor for the eighth-annual Urbanworld Film Festival this August in New York.
The festival showcases programming in the categories of feature film, short film, documentary film, screenplay and music video.
MTV2 will air select Urbanworld winners on the network, as well as producing and broadcasting behind-the-scenes programming chronicling the festival, filmmakers and urban independent cinema.
"The boundaries of music, entertainment and film are always expanding with new and diverse ideas -- something we have always been dedicated to showcasing here at MTV2," general manager David Cohn said in a prepared statement.
"Working with the Urbanworld festival is a great way for us to extend that commitment, deliver on the unique wants of our viewers and celebrate the impressive talents of this diverse group of filmmakers," he added.