MTV Networks Tuesday announced its acquisition of a producer and aggregator of broadband-video content about video games.
The Viacom Inc. unit said it acquired substantially all of the assets of GameTrailers LLC, including GameTrailers.com (www.gametrailers.com). Terms were not disclosed.
GameTrailers.com offers gamers a library of more than 8,000 pieces of broadband video about gaming, including original productions, trailers and fan movies.
“The acquisition of the GameTrailers business represents a strong and unique step forward for MTV Networks into the growing world of video-game culture by delivering high-quality broadband-video content to consumers, and it complements our broad efforts in video-game media across our brands," MTVN chief digital officer Jason Hirschhorn said in a prepared statement.
“The quality and credibility of GameTrailers' work has been rewarded with respect among gamers and the industry alike, and it will take MTVN to new heights in this dynamic space,” he added.