MTVN Goes Hyper on Web


MTV Networks' Music and Logo Group will develop more than 20 "hyperprogrammed" online channels.

The programmer said the channels will debut in the first and second quarters of 2007.

“Audiences will be able to actively ‘hyperprogram’ a number of these vertical channels themselves through next-generation Web tools that allow users to help discover, curate, edit and upload content,” MTVN said.

Projects currently in development include:

• Web Junk: A companion to VH1’s Web Junk 20, will serve as the TV Guide of viral video;

• Music/Classic Rock and Classic Hip Hop will be verticals dedicated to music fans from these two genres;

• World Series of Pop Culture will be both an extension of the VH1 show -- offering users the chance to compete online and eventually end up on-air -- and “an expansion of the show's sensibility by becoming the ultimate trivia-contest site”;

• Country Music/Americana, a vertical initiative that seeks to “plus out”;

• Talent Load, the universal audition stage for users who upload videos, responding to specific challenges from the Talent Load site or from other users;

• Eye Candy, “the ultimate hub for pop-culture fans and bloggers,” offering digitized content -- both photo and video -- of VH1 News' library from the past 20 years;

• Lists & Lists, which will offer users the chance to create lists of anything and then rate, edit and compare their lists to similar lists;

Department of Acceptable Media is a collaboration between VH1, Jack Black and Channel 101's newly founded Department of Acceptable Media;

• Music/Hip Hop will allow Web surfers to access MTV and MTV2 archives for exclusive interviews, MTV News pieces, timelines of music videos and the latest music from today's hip-hop stars;

• Personal Development “will serve as a community for those who want to grow and transform themselves by giving them the means to communicate with those who are going through similar experiences to gain insight and share advice”;

• Dance, tethered to upcoming MTV program Jennifer Lopez's Dance Life, will create a micro-community for wanna-be dancers;

• Faith & Spirituality will serve as a place for young people to congregate and discuss how their daily lives are affected through the lens of spirituality and faith;

• My Super Sweet 16, a companion site to the MTV series, allows users to upload photos and video from their most elaborate festivities to see who can top each other; and

• Yo Momma, the ultimate online source for "Yo Mama" jokes.