MTVN, Hearst-Argyle Seek Intelligence from TNS

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MTV Networks and Hearst-Argyle Television chose TNS Media Intelligence as their primary provider of competitive advertising intelligence in multiyear agreements, officials said Wednesday.

TNS MI monitors advertising expenditures in excess of $150 billion and 190 million advertising occurrences across 2.2 million brands.

The nine participating channels from MTVN that will have access to TNS MI’s AdSpender MarketAdvisor, Evaliant and Custom Solutions products are MTV, MTV2, Comedy Central, Nickelodeon, Nick at Nite, CMT, TV Land, Spike TV and VH1.

“We are excited to have access to what we consider the most flexible, complete and easy-to-use monitoring system available,” MTVN executive vice president of research Colleen Fahey Rush said in a prepared statement.

Hearst-Argyle’s 28 stations in 23 markets will leverage TNS MI’s MarketAdvisor, a comprehensive perspective on where, when and how advertisers are allocating local market media budgets.

“We look forward to using MarketAdvisor on various fronts, from exploring a broad media landscape to delving deep into our key markets to get the detail we need,” Hearst-Argyle VP of sales Kathleen Keefe said in a prepared statement. “Combine that with TNS MI’s extensive Web-based reporting platform that’s simple to use, customizable to our needs, and available 24/7, and we have the most solid resource for evaluating advertiser activity.”

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