MTV Networks’ Entertainment Group Monday announced the promotion of Rebecca Keszkowski to the role of vice president of digital integrated marketing.
Keszkowski, who previously served as senior director of Spike TV’s digital entertainment group, will be responsible for managing the multiplatform brands of Comedy Central, Spike TV and TV Land and their respective Web sites as well as the group’s Atom and GameTrailers Web sites.
Network officials said Keszkowski will assume responsibility for managing the new unit and will work with MTVNE digital ad sales, channel integrated marketing teams and site management to capitalize on all channel convergent deals and digital partnerships across these formidable, male-driven sites.
“Rebecca and new team members are primed and ready to expand our reach and profitability in the new digital marketing universe,” Dario Spina, senior vice president, integrated marketing for MTN’s Entertainment Group, said in a statement. “Her experience and understanding make her the perfect person to lead the charge.”
Keszkowski joined Spike TV in 2003 as manager, promotions marketing, from Nickelodeon, where she had been coordinator of promotions marketing.