Last week was a strong one for MTV Networks with the Nielsens as eight of the
highest-rated 10 programs in basic cable came from a trio of its channels.
TNN: The National Network's two-hour presentation of World Wrestling
Entertainment Inc. fare Oct. 14 pinned the second (the 10 p.m. to 11 p.m.
segment earned a 3.9 household rating) and third (the earlier hour scored a 3.8)
positions during the week of Oct. 14 through 20, according to Nielsen Media
The Oct. 15 installment of MTV: Music Television's Real World XII was
fifth with a 3.7, while Nickelodeon fare -- three episodes of SpongeBob
SquarePants and installments of Fairly Odd Parents and Jimmy
Neutron -- claimed the sixth through 10th rungs on the household
Only ESPN's coverage of the college-football game between Notre Dame and Air
Force (No. 1 with a 4.1) Oct. 19 and the 9 p.m. hour of The Learning Channel's
white-hot series, Trading Spaces, managed to break the MTVN
As for the networks, Lifetime Television was tops with a 1.9 household
average, as ESPN fell to seventh from its top perch minus a National Football
League match-up last week.
Nickelodeon was second at a 1.8, while Turner Network Television was third
with a 1.6, ahead of USA Network, Cartoon Network and Fox News Channel, all of
which averaged a 1.5, according to a Turner Entertainment Research analysis of
With a 1.2 apiece, TBS Superstation and Cable News Network trailed ESPN. TLC
was 10th with a 1.1 average, edging MTV's 1.0.
The music and lifestyle network, though, finished first among adults 18
through 34, attracting 547,000 of those viewers on average last week.
In addition to the aforementioned Real World XII installment, another
Real World XII series episode running a half-hour earlier and a
presentation of FM Nation at 10:30 p.m. that night climbed into the top
10 rankings among that demo, as did MTV Cribs Oct. 16.
TBS (422,000 viewers), ESPN (400,000), USA (397,000) and TLC (366,000) ranked
second through fifth, respectively, among that audience.
USA topped the coveted 18-through-49 set with 909,000 of those viewers and
tied Lifetime for the lead among adults 25 through 54 with 961,000 of those
watchers on average.
USA's cause was aided by the season finale of highly regarded series
Monk, which was 12th among households with a 3.1 rating,
10th among the 18-through-34 crowd, seventh among the middle-adult
group and third with the older set.
According to USA, Monk was the highest-rated original drama series
ever on basic cable. The Tony Shalub vehicle averaged a 3.3 rating for 13
episodes, translating into 2.8 million household deliveries and 4.3 million
viewers on average.
Gauged on a total-day basis, Nickelodeon, per usual, was No. 1, averaging a
1.5 last week. That was well ahead of Lifetime and Cartoon, both with a 1.1; Fox
News with a 1.0; and TNT's 0.9.