MTVN Takes ‘Live 8’ Global

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Bob Geldolf’s series of anti-poverty concerts will get the global treatment on MTV Networks.

MTV Networks in the U.S. and around the globe will serve as the linear TV home for the July 2 “Live 8”concerts, to be held in London, Paris, Philadelphia, Rome, Berlin and Tokyo. MTVN officials said the combination of TV services has the potential to reach more than 1 billion viewers.

Stateside, MTV, VHI and college network mtvU will share the same feed in providing eight hours of select live coverage, artist interviews and packages from the various locales from noon to 8 p.m. (ET). The produced fare will look at everything from Geldolf’s 1985 “Live Aid” concert to what is set to take place at the upcoming G-8 conferences in Scotland that the shows are hoping to influence, according to network officials. The following day, CMT and VH1 Classic will showcase Live 8 performance highlights reflective of the musical genres they favor. .

Outside of the U.S., hourly bulletins comprised of performances, backstage interviews and specially created packages will air on MTV, VH1 and TMF.

In addition, VH1 India will broadcast 12 hours of Live 8 footage showcasing highlights from all the event venues.

On July 3, the day after the concerts take place, a one-hour Live 8 special with featured global performances will be made available to MTVN music services around the world.

“Our proudest moments are when we use our unique global position to help connect our audience with the important events of the day and offer a creative outlet for artists to express themselves about the issues of our time,” said MTVN chairman Judy McGrath in a statement. “Live 8 is one of those moments, and we’re glad to join our musical brothers and sisters in every corner of the world to help shine the spotlight on ending poverty.”