MTVN Turns to Game to Drive AIDS Awareness


MTV Networks’ college music channel is looking to drive HIV/AIDS awareness through the use of a viral, Web-based video game.

Kaiser Family Foundation and mtvU said Thursday that they’re teaming up to sponsor a contest to develop a video game that will raise awareness of HIV/AIDS for people aged 15-24.

The project is similar to a Darfur Is Dying student-developed game launched by mtvU last spring. In that game, users playing Darfur citizens must forage for water without being captured by militants.

MTVN said the winner of the HIV/AIDS game contest will work with mtvU and Kaiser to create the game. MTVN and Kaiser said they’ll commit $75,000 to the development and marketing of the game.