MTV's 'Teen Mom' Delivers Nielsen Records With Second-Season Finale

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The second-season finale of Teen Mom delivered series records in terms of overall audience and MTV's key demographic group.
The Oct. 12 telecast garnered 5.6 million watchers on average, according to Nielsen data, the most for the network's Teen Mom/16 and Pregnant franchise. Tuesday night's show averaged a record 5.4 rating among persons 12 to 34, MTV's broad demo target.
Moreover, the telecast netted an 8.4 mark against females 12 to 34, which was not only Teen Mom's tops ever with that group, but the best in all of cable during 2010 to date, according to MTV officials.
For its second campaign, Teen Mom averaged 3.8 million viewers, and a 3.6 among the 12-to-34 set, a 57% jump from its first season. Among females of that age, the show averaged a 5.6 rating, up 60% from its rookie campaign with the demo.
According to MTV officials, Teen Mom ranked first in the 10 p.m. hour on Tuesdays across all TV among teens, persons 12 to 34, persons 18 to 24 and adults 25 to 54, plus female teens, women 18 to 24 and women 25 to 34.

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