MTVu Expands Suicide Prevention Initiative

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MTVu is expanding its Peabody Award-winning public affairs campaign "Half of Us," aimed at suicide prevention among college students.


The program, which is conducted in partnership with the Jed Foundation, a non-profit organization dedicated to helping to reduce emotion distress among young adults, launches new content today, such as a special focusing on Ronnie Winter, lead vocalist for Red Jumpsuit Apparatus, who talks about his struggles with addiction and depression, and how a friend helped him pull through his darkest years.


MTVu cites a recent study from the University of Texas Austin that found that half of all college students, at one time or another, has thought about suicide. 


"The 'Half of Us' campaign fights to shatter the stigma surrounding mental health and empowers students to support each other when they need it most," said Ross Martin, head of programming for MTVu. 


Winter's special debuts on air and online today. Other parts of the initiative include new mental health public service announcements, new student portraits, where individuals talk about their mental health challenges; and a "help a friend" resource center.

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