MuchMusic USA announced Monday that it has signed Mars Inc.'s MasterFoods
USA to sponsor Dedicate Live!, a new live request
show scheduled to premiere, appropriately enough, on Valentine's Day.
Formerly known as M&M/Mars, Masterfoods will be the new program's
presenting sponsor starting at 5:30 p.m. Feb. 14.
During the Monday-through-Thursday half-hour show, viewers will be able to
dedicate music videos. The show will target teen girls aged 12 through 17.
Viewers will be able to submit their dedications Mondays
through Thursdays starting at 5 p.m. on the MuchMusic Web site, www.mmusa.tv