Multicultural Marketing Maven Davila Joins SiTV Board

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Sí TV has named Gilbert Davila to its board of directors.

A 20-year industry veteran, Dávila has provided his expertise in multicultural marketing and business development to such companies as The Walt Disney Co. Sears, Coca Cola USA and Procter & Gamble.

He was also publisher of Sears' Nuestra Gente Magazine - the title with the largest circulation among Latinos -- and most recently served as founder and publisher of Disney en Familia magazine.

Dávila also serves on the board of the Association of National Advertisers, where he is a founding member and current chairman of the ANA Multicultural Marketing and Diversity Committee. Dávila is also chairman of the Business Advisory Board for the National Hispanic Media Coalition.

He is the second high-profile executive to join the  board of the English-language network that reaches the Latino community in recent months.. In May, Javier Saralegui, who served as president and COO of Univision Online and president of Galavisión for a combined 20 years, was named to the network's governing body.

"Gilbert's well-known expertise in multicultural marketing, brand management and strategic planning will prove invaluable as we ratchet up our efforts in all these areas and continue to grow our distribution," said SiTV CEO Michael Schwimmer in a statement.

Noted Davila: "Sí TV is ideally positioned to capitalize on the enormous growth of America's English-dominant and bilingual Hispanic population; growth that will dominate the results of the U.S. Census 2010. Sí TV knows how to engage this influential audience and is becoming a powerful vehicle for marketers to reach them. I look forward to working closely with Michael, his management team, and my fellow board members to help Sí TV maximize its great potential."