mun2 Joins Hispanic Nets in PSA Campaign Around Arizona


Several days before July 29th, both Telemundo and Univision mobilized their top news talent and sent them to Arizona. That was the date set for the enforcement of the SB1070 law, an immigration law that required police to check the immigration status of anyone they suspected of being an illegal resident.

Univision sent influential news anchors María Elena Salinas and Jorge Ramos to Phoenix, where they reported live on the controversial bill and prepared a special edition of Al Punto.

In the end, a federal judge issued a temporary injuction to block some of the most controversial sections of the law, but perception had not changed. "Undocumented immigrants are still being persecuted [in Arizona], as they are elsewhere in the United States. And this injustice is not going to be corrected any time soon," Ramos wrote in his syndicated column dated Aug. 2.

Regardless what happens in Arizona, the bill caused a civic strife nationwide and is being used by many to help mobilize Latinos to take a bigger part in the political agenda.

The latest to join the conversation is NBC Universal's mun2, the bilingual, youth-oriented cable channel which is more known for its reality shows and music videos. Mun2 has just wrapped production of a series of public service announcements (PSAs) encouraging young people to speak up, get involved in politics and go to the voting booths for the 2010 mid-term elections.

Directed by mun2' own in-house creative director, Ricardo DeMontreuil, the PSAs are a collaboration with Voto Latino, and feature Rosario Dawson, Jessica Alba and Eva Longoria Parker.

The campaign, dubbed "United We Win," is expected to air in September in both, broadcast and online formats, and aims at encouraging Americans of all walks of life to the polls for the 2010 mid-term elections (Nov. 2.)

"I haven't made it a secret that I'm strongly opposed to the Arizona law and I've been pretty vocal about it. It's unfortunate that this immigration issue has been on the national agenda for the past three administrations," Longoria Parker says in one of the spots.