Mun2 this month announced the launch of The Callback, a multiplatform competition that puts young Latino actors in competition for a guest-star role on an NBC Universal show.
The announcement was made last week at New York’s Gramercy Hotel, at an event featuring top NBCU officials and a surprise live performance by Latin pop sensation Beto Cuevas. The Callback will be hosted by actress Paula Garcés and is set to debut in June 2009.
It’s a simple idea, said Mun2 general manager Alex Pels: “Latinos are the largest minority group in the country, but they only account for 4% of regular primetime characters on network television.”
Candidates will submit their best performances for on-air and online voting in an extensive initial casting campaign. That group will be culled to 20 finalists selected to attend Mun2’s acting academy, modeled after “Taller Telemundo,” designed by the broadcast network to discover, recruit and train the next generation of Hispanic writers and actors.
Twelve contestants will vie in a final round, performing for a panel of judges including key NBCU casting directors, producers, actors and executives. Mun2 viewers will also have the chance to select, and vote, for their favorite actor by going online to holamun2.com.
Host Garces starred in New Line Cinema’s 2008 release Harold and Kumar Escape from Guantanamo Bay, as well as the NBC television series Knight Rider.