Oswald Mendez has been named executive VP and CMO for MundoFox.
Mendez, who had served in an internal strategic consulting role during MundoFox's launch in August, will lead all marketing efforts in his new role. Most recently, he served as senior VP, lifestyle entertainment for Fox International Channels.
"We are delighted that Oswald has joined our team as CMO," said Emiliano Saccone, president of MundoFox in a statement. "We have worked together for years and he is one of the true innovators in our industry. His talent and creativity will continue to be instrumental as we build and strengthen the MundoFox brand."
MundoFox is the new U.S. Spanish-language broadcast network from FIC and RCN Television of Colombia. MundoFox currently has a base of 50 affiliate stations in markets representing nearly 80% of U.S. Hispanic households.