Fox Networks Group has hired multicultural ad sales veteran Phillip Woodie to run the new rep firm that will sell national ads for affiliates of MundoFox, the new Hispanic network launching next month.
Woodie, who was named senior vice presidnet of MundoFox national spot sales, has previously been vice president of multicultural sales at Comcast Spotlight, president of network sales and marketing at Azteca America and has worked for Univision, Disney and Cox.
Tom Maney, senior VP of advertising sales at Fox Hispanic Media, says he's known Woodie for a dozen years. "I'm really excited to add such a seasoned media executive to our roster and get started," he says.
The rep operation, as yet unnamed, will represent 35 of the 50 MundoFox affiliates for national spot sales.
The rep will launch with offices in New York, Los Angeles and Miami and have 17 people --it's already hired six -- in place by September.