Music Choice Chooses Rentrak


Music Choice has agreed to become the first customer for Rentrak Corp.’s “OnDemand Essentials” measurement service, the companies announced Wednesday.

The programmer will use OnDemand Essentials to measure and analyze anonymous transaction data from customized music service My Music Choice, which is currently available to Mediacom Communications Corp. subscribers in the Quad Cities area.

Starting in October, Rentrak will begin receiving daily data feeds directly from Music Choice's servers and will aggregate the transactional data, the companies said.

“We believe Rentrak's OnDemand Essentials will be instrumental in tracking and structuring our on-demand programming decisions, as well as helping to set future on-demand strategy," Music Choice CEO Dave DelBaccaro said in a prepared statement.