MC, the recently rebranded Music Choice on-demand programming service, has promoted Christina Tancredi to the newly created role of chief operating officer.
As COO, Tancredi, who has been serving as executive vice president since 2005, will assume responsibility for day-to-day operation and strategic initiatives of the affiliate sales and finance department, as well as advertising sales, content, creative, marketing, production, product development and research disciplines.
Tancredi first joined Music Choice in 1989 and has been a senior executive involved in virtually all major initiatives for over 20 years. In her most recent role as EVP, she oversaw all aspects of advertising, research, marketing, and new business development. During this time she was instrumental in the launch of linear network SWRV, the first 24/7 interactive video music channel.
"Christina has done a great job managing several of our strategic groups since she joined Music Choice," said MC president and CEO Dave Del Beccaro in announcing her elevation. "She is the executive we have relied on the most and has been instrumental in many of the company's marquee accomplishments over the past two decades including the launch of our Music Channels, foray into video on demand and most recently the launch of SWRV. She has an amazing track record and will be an outstanding chief operating officer."