While Music Choice moves toward a trial run of its video-on-demand-enabled personalized "My Music Choice" service with Mediacom Communications Corp. next month and a national rollout next June, cable operators will be able to trot out a high-speed online version in December.
My Music Choice, now in some 30.3 million digital-cable and DirecTV Inc. homes, will enable digital subscribers to create their own music channels from Music Choice’s array of audio channel.
In the meantime, president and CEO Dave Del Beccaro said, systems that make the commitment to the June launch will be able to offer an online version of My Music Choice to consumers via their high-speed offerings, beginning in December.
Del Beccaro added that the online version could provide a transactional element. "Like [Apple Computer Inc.’s] iPod, a downloaded single would cost around 99 cents," he said, noting that Music Choice has not yet signed deals with any MSOs on this front. He added that MSOs would be able to get a cut of these transactions, with the operators’ take somewhere between 5%-40%.
Music Choice’s proposed cut: around 5%. "We’re not in this for the retail business," he said.