Music Choice and Island Def Jam are sounding a marketing campaign around Big Sean that will give watchers access to a free song from the Detroit rapper.
Big Sean is featured on Music Choice's The Cut this month talking about the best new school rap videos. During the show, an overlay appears with a quick response code pointing viewers to scan to receive the free song, "Almost Wrote You a Love Song," which can be heard instantaneously on viewers' phones upon code activiation. Viewers will also be able to receive the song via email for download and access behind the scenes photos from the set.
"Music Choice has supported Big Sean's music for a long time, so we were more than happy to participate in The Cut," said Mike Brinkley, the artist's manager, in a statement.
Hosted by Niko, each episode of The Cut focuses on a specific theme and includes a candid one on one conversation with an artist about their video selection. A viewer's version of the show is available on SWRV, the interactive video music network.