Music Choice has announced a partnership with the Country Music Association that will last through the remainder of 2014. The partnership will lead to CMA content being featured across Music Choice's on demand and music channel properties.
Music Choice Video On Demand will feature behind-the-scenes content relating to the 48th Annual CMA Awards, as well as videos from a variety of prominent country artists such as Tim McGraw, Blake Shelton and Miranda Lambert.
Both partners are promoting the CMA Music Festival: Country’s Night To Rock, a special which airs on ABC on Tuesday, August 5 from 8:00 p.m. to 11:00 p.m. ET.
A CMA Music Festival block will also appear on Music Choice’s Today’s Country Music Channel.