Music Choice will celebrate Hispanic Heritage Month with a Latino-themed network brand campaign and a package of music video programming featuring Latino artists.
The multi-platform video and music network will feature Latino artist Daddy Yankee throughout during the month of September as part of its “Take Back Your Music” brand campaign, said network officials.
Music Choice from now until Oct. 12 will also air exclusive interviews and original programs on Music Choice On Demand, Music Channels and Music Choice Play showcasing such top Latino artists as Daddy Yankee and Fat Joe, as well as up and coming artists, Karlos Rosé, Justin Quiles, and Leslie Grace.
“We are happy to celebrate Hispanic Heritage Month this year by highlighting a wide range of Latin music content and working with artists of different calibers,” said Music Choice’s Head of Latin Programming Luis Rivera. “From Daddy Yankee to Leslie Grace, we are bridging the gap between Latino music icons of today and the future generation of Latino superstars that appeal to both Hispanic and mainstream audiences.”