English-language American Muslim network Bridges TV is set to debut Tuesday at noon (EST).
The subscriber- and advertising-supported network is targeted toward North America’s 8 million Muslims, and it will feature English-language programs focused on celebrating the American Muslim lifestyle and culture.
Bridges TV will launch on GlobeCast World TV, a national satellite provider with more than 1 million subscribers, and via broadband television on the Internet. The network also recently inked a carriage deal with Comcast Corp., and it has an agreement in place with Buckeye CableSystem, which will launch it in January in the Greater Toledo areas of Ohio and Michigan.
The network will debut with Bridges News, an original news show hosted by former NBC news correspondent Asad Mahmood, and other programming will include talk, health, cooking and children's shows, as well as sitcoms and movies.
"Every day on television, we are barraged by stories of a 'Muslim extremist, militant, terrorist, or insurgent.' But the stories that are missing are the countless stories of Muslim tolerance, progress, diversity, service and excellence that Bridges TV hopes to tell,” founder and CEO Muzzammil Hassan said in a prepared statement.
“Bridges TV provides the first-ever full-time home for American Muslims to celebrate and share their stories with the world,” he added.