My Music Choice Feels Grande in Texas


Digital-audio service Music Choice will launch a broadband version of its interactive My Music Choice in Texas next month.

My Music Choice for Broadband will kick off in the 65,000-subscriber Grande Communications Inc. system in San Marcos, according to Music Choice CEO Dave Del Becarro.

It’ll work like Music Choice’s interactive cable version, which is currently carried on Mediacom Communications Corp. systems in Illinois. That service allows consumers to custom-build their own music channels.

The broadband version, offered free-of-charge to cable affiliates and subscribers, will be rolled out by the end of the year, although Music Choice has yet to wrap up deals, Del Becarro said.

Owned by Time Warner Inc., Microsoft Corp., Motorola Inc., Sony Corp., EMI Music, Adelphia Communications Corp., Comcast Corp. and Cox Communications Inc., Music Choice is in 35 million homes, 18 million of which subscribe to cable high-speed Internet services.

“We would expect the vast majority of all of our cable [affiliates] to make this service available to their customers by the end of the year,” Del Becarro said.

He added that unlike its audio cable offerings, the broadband product will feature video elements. The service will offer four to eight daily video clips that revolve around the various artists who come into the Music Choice studios on a daily basis.

For more on My Music Choice, please see R. Thomas Umstead’s story on page 32 of Monday’s edition of Multichannel News.