Myers Projects Upfront Gains


With the Iraq war essentially over, Jack Myers Reports last week revised its projections for the 2003-04 upfront market upward to $8.75 billion for the broadcast networks and $5.35 billion for cable.

For the basic-cable networks, JMR editor Jack Myers estimated a hefty 16% jump from the year-ago $4.6 billion, versus an earlier forecast of 10%.

Meanwhile, broadcast primetime is now expected to grow 6.7% from the year-ago $8.2 billion, versus the daily newsletter's previous projection of a 5% gain.