Myrio, Visible World Gain Seed Money


Myrio Corp. and Visible World Inc. have raised $9 million and $8 million, respectively, in capital-funding rounds.

Myrio -- which provides software, content-management and integration services for Internet-protocol-based video services -- gained funding from Siemens Venture Capital GmbH, unnamed industry executives and returning investors Ridgewood Capital Management LLC, NeoCarta Ventures Inc. and Alexander Hutton Venture Partners.

Visible World's software product, "IntelliSpot," allows advertisers to finely customize TV commercials so that they are relevant to multiple segments of viewers, reducing the chance for ad skipping.

It received money from RVC L.P., Grey Ventures, WPP Group plc, Leucadia, Edgewater Capital Partners LP, SoundView Ventures and Comcast Interactive Capital Corp.

SeaChange International Inc. is a co-developer of IntelliSpot, which separate the audio, video, text and graphics of an ad and makes those elements interchangeable. Spots can be targeted for specific buying groups, ZIP codes, markets or time of day.

The New York Interconnect announced Monday that it was using IntelliSpot across its 35 cable networks.