MySpace said Monday that it implemented a test program to block videos containing unauthorized copyrighted content from being posted to its Web site, adding that NBC Universal and Fox are also participating in the trial.
The News Corp.-owned site -- the most popular social-networking destination on the Internet, with at least 70 million registered members -- said it licensed digital-fingerprinting technology from Audible Magic, a provider of anti-piracy and content-management services. The MySpace filtering system screens video that is uploaded by users and blocks any video that matches a “fingerprint” of a copyrighted piece of content.
“MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community,” CEO Chris DeWolfe said in a prepared statement. “For MySpace, video filtering is about protecting artists and the work they create.”
With the launch of the project, MySpace claimed that it is the largest Internet video-sharing site to provide free video filtering to content owners. MySpace said it already blocks users from uploading audio or video files containing content from Universal Music Group that is unauthorized.