Las Vegas — Broadcast IP solutions company Grass Valley and network tech specialist Cisco Systems used the NAB Show to announce they’re working together to create new IP-based workflow offerings for broadcast, covering security, networking and more.
The two plan to develop an IP-based solution based on open IP standards, combining the architecture of Grass Valley's solution suite (Broadcast Data Center) and the technology behind Cisco’s new, cloud-based software Media Blueprint solutions. The collaboration should result in an offering that allows broadcasters to move to IP without completely upending their legacy workflows, the companies said.
“These are changing times, and broadcasters are looking for solutions that are powerful, yet interoperable and affordable,” said Mike Cronk, senior VP of strategic marketing for Grass Valley, in a statement. “Working closely with Cisco to develop IP solutions, especially ones that rely on the new virtualized network core, will provide our customers with enormous benefits as they look to improve their existing workflows or build new greenfield sites that help them take advantage of new business models and distribution schemes.”