NAB 2016: Google's DoubleClick Dynamic Ad Tool Launches on Cablevision, Roku

Alegre also bills new online listings and VR advances
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Las Vegas – In a keynote address at the NAB Show, Google's president of global partnerships Daniel Alegre has announced DoubleClick dynamic ad insertion, with Cablevision Systems and Roku as initial distribution partners.

Cablevision COO Kristin Dolan joined Alegre onstage to discuss how the ad tool will help stakeholders in the traditional bundle.

"TV is not dead," Alegre said. "It's being reborn."

Read more at B&C.