NAB 2017: IFC Grows Viral 'Brockmire' Into Full-Blown TV

IFC president Jennifer Caserta and actor Hank Azaria discussed the digital comedy's evolution into linear TV series

Full Coverage of NAB 2017

Hank Azaria hatched the character Jim Brockmire, a disgraced baseball announcer trying to make a comeback, seven years ago as the subject of a Funny or Die mockumentary, chronicling the major league caller’s crash after an on-air meltdown after discovering his wife’s infidelity.

Fast forward to April 2017, when a more multi-dimensional Brockmire (although just as raunchy and drunk as his digital incarnation) did, in fact, make it to TV – albeit it as the central character of the new IFC comedy, Brockmire, based on the viral short.

“The short was like the pilot [for] us,” IFC president and general manager Jennifer Caserta said Monday. “We didn’t go the traditional route that people in our seats typically go.”

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